Video Production Team

FAQ

Why work with Gumchak?

In addition to videos, we offer a collaborative partnership. We work closely with you to comprehend your specific needs and develop individualized video concepts. Uncertain of your needs? Together, we will guide you through the procedure. Our videos weave captivating narratives, educate your audience, simplify complex information, and humanize brands. While we value creative ideas and captivating aesthetics, we recognise that exceptional videos require more. From the initial consultation to the delivery of the final product, we are committed to achieving your business goals and ensuring that your content generates measurable results.

What types of videos do we offer?

Simply put, we have the expertise and proficiency to create a wide range of videos to meet your needs. Our capabilities include branding videos, TV spots, explainer videos, screencast tutorials, company story videos, customer testimonials, demo videos, and more. We excel in various techniques such as 2D and 3D animation, motion graphics, cell animation, stop motion, live action, papercraft, and screen casting. Whatever type of video you require, we have the skills to bring it to life.

How much does a typical video cost? What’s the typical production process?

The cost of our services varies based on factors such as video length, style, and complexity. As a general estimate, a custom 2D animated video usually ranges from 30,000 to 50,000. If you're interested in multiple videos, we're happy to discuss package pricing options to help streamline expenses.

What’s the typical production process?

We begin by gathering comprehensive information through a creative brief and a discovery call with our dedicated team, comprising a producer, writer, and art director. Next, our team brainstorms innovative approaches to narrating your story. We then present you with up to three concepts, sometimes focusing on a single standout idea with a detailed treatment. Once the concept is approved, we proceed to scriptwriting and storyboard creation. From there, depending on whether it's an animation or live-action project, we move swiftly into production.

How long does it take?

Timing can vary based on project specifics. We prioritize delivering exceptional, precisely targeted videos and refuse to compromise on quality. On average, production time typically spans 8-12 weeks, encompassing input, feedback, and revision stages. Occasionally, timelines may accelerate, while other instances may necessitate brief pauses for careful evaluation. The speed ultimately relies on prompt feedback, requested revisions, and the project's complexity.

How do feedback and revisions work?

At Gumchak, we value teamwork and consider collaboration crucial for successful video creation. We view our clients as the ultimate content experts while asking for your trust in our expertise in video production. Throughout the process, we provide ample time and opportunities for your valuable feedback through our revision process.

What’s involved in getting started?

To begin, reach out to us with your requirements. If it's a suitable match, we'll present a detailed proposal showcasing our capabilities. Upon approval, we'll send a Video Services Agreement and an initial invoice for 50% of the project total. Additionally, we'll provide a creative brief for your input and schedule a kick-off call.

How long should my video be?

Given the decreasing attention spans of audiences, our videos prioritize conciseness, typically spanning 30 to 120 seconds. Although we aim to include key information, we may not cover every marketing detail. Nevertheless, this deliberate strategy enables us to create easily understandable content that engages viewers and motivates them to take the desired next step.