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Introduction to Explainer Video

In today’s digital world, explainer videos have become an essential tool for businesses looking to engage their audience, explain complex concepts, and boost conversion rates. These short, compelling videos serve as a powerful marketing asset, capable of conveying your brand message effectively. In this comprehensive guide, we will walk you through the step-by-step process of creating a captivating explainer video that will leave a lasting impression on your viewers.

Understand Your Audience and Purpose

The first and most crucial step in creating an effective explainer video is understanding your target audience and defining the video’s purpose. Ask yourself who your audience is, what problems they face, and how your product or service can provide a solution. Define clear objectives for your video, whether it’s to drive sales, increase brand awareness, or educate your audience about a new feature.

Craft a Compelling Script

A well-crafted script is the backbone of any successful explainer video. Keep it concise, engaging, and relevant to your audience’s needs. Use simple language and a conversational tone to make the content easily understandable. Address the pain points of your audience and showcase how your offering can address these challenges. Don’t forget to include a strong call-to-action (CTA) at the end to encourage viewers to take the desired action.

Choose the Right Visual Style

The visual style of your explainer video plays a significant role in how your message is perceived. Depending on your brand’s personality and target audience, you can opt for various styles such as 2D animation, whiteboard animation, motion graphics, live-action, or a combination of these. The chosen style should align with your brand’s identity and complement the message you want to convey. 

Be sure to check out the Blog: How To Create 3D Animated Video for more details.

Create a Storyboard

A storyboard serves as a blueprint for your video and helps you visualize the sequence of scenes. It is a series of illustrations or images that represent each shot in the video. A well-structured storyboard ensures a smooth flow of the video and allows you to make necessary changes before investing in production.

Engaging Voiceover and Music

A professional voiceover is essential for conveying your message clearly and convincingly. Choose a voice that matches your brand’s tone and resonates with your target audience. Additionally, select appropriate background music or sound effects to enhance the emotional impact of your video. Ensure that the music complements the mood and pace of the visuals.

Design Captivating Visuals

Regardless of the visual style you choose, it’s crucial to design captivating visuals that hold the viewer’s attention. Use eye-catching colors, consistent branding elements, and high-quality graphics to create a polished and professional look. Visuals should support the script’s key points and reinforce the overall message.

Incorporate Animation and Effects

If you decide to go with an animated explainer video, make use of animations and effects strategically. Animations can simplify complex ideas, demonstrate product features, and add a touch of creativity to your video. However, avoid excessive animations that might distract viewers from the main message.

Keep it Short and Sweet

Attention spans are short, especially in the digital age. Aim to keep your explainer video between 60 to 90 seconds. Focus on the core message and avoid unnecessary details that could overwhelm your audience. A concise video is more likely to be watched in its entirety, increasing the chances of converting viewers into customers.

Test and Iterate

Before releasing your explainer video to the world, gather feedback from colleagues, friends, or a focus group. Pay attention to their opinions and identify any areas that need improvement. Test different versions of your video to see which one resonates best with your audience. Iterate and refine until you are satisfied with the final product.


Creating an outstanding explainer video requires a blend of creativity, strategy, and technical expertise. By understanding your audience, crafting a compelling script, selecting the right visual style, and incorporating captivating visuals and animations, you can produce an explainer video that leaves a lasting impression on your viewers.

Remember that an explainer video is not a one-time solution. Monitor its performance, analyze feedback, and make necessary updates as your business evolves. With a well-executed explainer video in your marketing arsenal, you can effectively communicate your brand’s value proposition and drive your business toward success.