FAQ's
What are the steps involved in the video production process?
The video production process typically involves three main phases:
Pre-production: During this phase, we collaborate closely with you to understand your business and goals. We discuss your target audience, the platforms where you intend to publish the video, and the key messages you want to convey. This helps us create a video outline or a detailed script that aligns with your objectives. Additionally, we confirm the project's budget and coordinate filming dates with you.
Production: This phase, often referred to as "filming," involves capturing the necessary footage for your video. Our skilled crew will record interviews, document events, or conduct product demonstrations, depending on the requirements of your project. Filming can take place at your premises, our studio, or other relevant locations that enhance the messaging of the video.
Post-production: After gathering all the footage, we move into the post-production phase. Here, our team meticulously edits the footage, weaving it into a cohesive narrative. We enhance the video with graphics, titles, and suitable music to create a professional and engaging final product. Throughout this process, you will have the opportunity to review one or more drafts and provide feedback. We value your input in shaping the final version of the video.
By following these three phases, we ensure a comprehensive and effective video production process that meets your specific requirements and delivers a high-quality end result.
How many crew members do you have for filming?
The size of our filming crew varies depending on the specific project requirements. For simpler tasks like interviews or case studies, we can provide a "self-shooting" videographer who works independently to capture all the necessary footage.
However, our preferred setup is a two- or three-person crew. This typically includes a producer/director who oversees the filming process and conducts interviews, along with one or two camera operators who focus on the visual and technical aspects. This team composition allows for more effective coverage of the video's key messages.
In more complex filming scenarios, we might recommend additional crew members such as extra camera operators, a sound recordist, or a drone operator. The inclusion of these additional crew members would be reflected in the cost estimation provided in our quote.
How much input do you need from us during the production process?
In order to effectively collaborate on your project, we typically begin by organizing a face-to-face meeting or requesting you to complete a brief questionnaire. This initial step allows us to gain a thorough understanding of your project requirements. Based on your preferences, you have the flexibility to provide as much or as little input as you desire throughout the scripting, filming, and editing phases. Rest assured, we will keep you well-informed at every stage of the process.
When it comes to animation projects, we usually start by discussing and agreeing upon the key messages you want to convey. From there, we develop a draft script and propose a visual style for your review. However, if you already have a complete script or storyboard, we are more than happy to work with the materials provided to us. Our goal is to ensure a collaborative and transparent workflow that meets your expectations.
Can you assist with graphics and branding elements?
In addition to the filming process, we also specialize in creating compelling graphics and branding elements for your video. This includes designing and animating various elements such as logos, infographics, and other visually appealing assets. Our approach to incorporating graphics is focused on enhancing the overall message of the video, ensuring that they seamlessly integrate with the content without overwhelming it. Our aim is to create visually captivating and meaningful graphics that perfectly complement the core message of your video.
Do you provide voiceovers and incorporate music into the videos?
Certainly! We offer voiceover services for projects that require them. Whether you need a professional voiceover artist to narrate your video or provide character voices, we can provide you with a variety of voiceover samples to choose from. Once you make your selection, we'll handle all aspects of incorporating the voiceover into your project.
In addition, if your video calls for background music, we can assist with that as well. We have access to a wide range of royalty-free music tracks, and we'll help you find the perfect one to enhance your video. We'll also provide you with the necessary licensing documentation to ensure that you can use the selected music track in your finished video without any legal issues.
Is it possible to include subtitles in the videos?
We are capable of fulfilling your request for adding subtitles to our videos. We offer two options to accommodate your preferences. The first option involves incorporating the subtitles directly into the video itself. This ensures that the subtitles are consistently visible regardless of when or how the video is accessed. Alternatively, we can provide a separate subtitle file that can be uploaded alongside the video on platforms such as YouTube. This allows viewers to toggle the subtitles on or off as desired, and also allows for the inclusion of multiple subtitle files in different languages for a single video. We have extensive experience in providing video subtitles in more than a dozen languages.
What kind of equipment do you utilize for production?
Our production setup involves the utilization of high-quality, professional-grade 4K video cameras to capture our footage. In addition to that, we employ various supplementary equipment such as radio microphones, lighting kits, and green screens when necessary. To stay abreast of the ever-evolving industry standards, we consistently invest in new equipment and software upgrades.
What file format can I expect to receive my video files in?
Typically, we provide our completed videos in widely used formats such as .mp4 or .mov. However, we are flexible and can convert them to any other format you prefer at no additional cost.
How long do you retain copies of your projects?
We maintain backup copies of all footage and project files for at least four years. This allows us to revisit and update older projects if needed, such as modifying branding elements or updating information about your business. If there are any concerns regarding the sensitivity of the data, we are more than willing to delete all copies of the media once the project is completed.
Can you provide guidance on maximizing the reach of our video content?
While we cannot guarantee that your video will go viral, we can certainly offer advice on how to distribute your content to reach a wider audience.
Can you create interactive content?
Yes, we have experience in creating various types of interactive content. In addition to traditional videos and animations, we have developed phone apps, clickable animations, and interactive training courses. For interactive projects, we are open to discussing your requirements, providing cost estimates, and offering insights on how our partner agencies can contribute their expertise to enhance the project.
What are the typical steps involved in the video production process?
Our video production process follows a refined linear approach, ensuring that we cover all necessary elements. While customized packages may vary, our typical process includes the following steps:
- Script writing
- Draft Voice over recording for review and timing
- Storyboarding
- Animation
- Professional Voiceover Recording
- Final delivery
Can you provide an estimated timeline for each stage of the production process?
Here is an estimated timeline for each stage of the production process:
Script Writing: It typically takes 1-2 business days from your interview with our script writer to receive the initial script. If any revisions are required, they will be delivered within 1 business day from the time you provide feedback.
Storyboarding: The production of a full storyboard usually takes 2-5 business days after you approve the voice over.
Animation: Once you approve the storyboard, the animation process begins. For an animated video, it usually takes 2-10 business days from the time you approve the storyboard. If the production involves mostly 3D animation, it may take 5-15 business days from the time you approve the storyboard.
Professional Voice Over Production: After the script and voice over artist are approved by you, the voice over production typically takes 1-2 business days.
Revisions: If you request revisions at any stage of the process, the time required for revisions can range from 1-3+ business days depending on the complexity of the changes.
Please note that the provided timings are based on a standard 2D animated video with an average level of complexity and a duration of 90 seconds. More complex animations, longer business videos, and on-site filming may extend the overall production time.
If you have any project deadlines, it is important to inform us from the beginning so that we can work accordingly and allocate our animation and production team accordingly.
What are some factors that can cause delays in the delivery of a final video?
There are two primary factors that can contribute to significant delays in the delivery of a final video:
Client feedback and approval process: The time taken by clients to provide their feedback at various stages of the production process, such as script, voice over, storyboarding, early animation review, and the finished product, can cause delays. Clients with a single decision-maker can provide feedback promptly, while clients with multiple decision points involving marketing, executives, peers, and legal departments may experience longer approval timelines, often spanning weeks.
Revisions requested by clients: The number of revisions requested by clients during each stage of production can impact the delivery time of the final video. Generally, clients revise the script 0-1 times, the storyboard 0-2 times, and the animation 0-1 times. However, some clients may request up to 2 revisions at each step. The more revisions needed, the longer it takes to reach the final product.
Our primary objective is to ensure your complete satisfaction with the final video, so we will collaborate with you throughout the entire process. We will keep you informed about any requests that might introduce delays or additional costs to the project.
What are some tips to speed up the production of my video?
One tip is to provide a draft script outlining your intended message. It doesn't have to be perfect; it just helps the production team understand your goals and include key marketing messages.
Another tip is to schedule regular intervals for reviewing the script, voice over, storyboard, and video. This ensures you won't forget to provide feedback and helps expedite the process towards the final stage.
What steps should we take before reaching out to you?
We want to ensure that we provide you with an accurate quotation, so we typically need to determine the amount of filming and production time required for your project.
If you're unsure about your project's details, there's no need to worry. A brief conversation with us can help clarify your initial requirements and provide us with a starting point.
In summary, before contacting us, it's helpful to have a clear understanding of your project's scope and objectives. However, if you're unsure, we can assist you in refining your brief through a quick conversation.
How experienced are you in creating videos for various industries?
Our team possesses extensive experience in producing videos for diverse industries, such as healthcare, finance, technology, education, and more. We recognize the distinct requirements and obstacles associated with each industry, and we collaborate closely with our clients to craft videos that effectively convey their message to their intended audience.
What are the distinctions between corporate videos and promotional videos?
Corporate videos are primarily created to highlight a company's identity and objectives. They serve as a means to introduce the company to various stakeholders, such as prospective customers, investors, or employees. Conversely, promotional videos aim to advertise a specific product, service, or event. These videos typically include a call-to-action and are specifically designed to generate conversions.
Can you explain what an explainer video is?
An explainer video refers to a concise and visually appealing animated or live-action video designed to simplify and elucidate complex ideas or concepts. Its primary purpose is to introduce new products or services and educate viewers on specific subjects in an engaging manner.
What is an animated video?
An animated video refers to a visual medium that utilizes animation techniques to narrate a story or communicate a specific message. These videos serve various purposes, such as demonstrating product features, providing explanations, and sharing content on social media platforms.
What is a social media video?
A social media video refers to a concise and visually engaging video created specifically for sharing on social media platforms such as Facebook, Instagram, or Twitter. Its primary purpose is to promote various entities, including products, services, events, or to convey a brand's image and values.
Are there any additional fees or costs I should be aware of based on my specific needs?
Depending on your specific requirements, there might be additional fees or costs to consider. For instance, if you need a professional voiceover artist, their services may incur an extra charge. Similarly, if your project necessitates special equipment or filming locations, there may be additional costs associated with these requirements. Nevertheless, we will collaborate with you to ensure that all expenses are transparent and clearly stated in your contract.
How can you assist with video marketing?
We provide comprehensive video marketing services to help you succeed. Our team can assist you in developing an effective video marketing strategy that encompasses various aspects, such as video creation, distribution, promotion, and analytics. We understand that a great video is only part of the equation, and we're here to support you throughout the entire video marketing process.
Will you be able to assist us with video SEO?
Yes, we understand the importance of video SEO in ensuring that your video is seen by your target audience. We can help you optimize your video for search engines, including optimizing titles, descriptions, and keywords. Additionally, we can help you develop a comprehensive video SEO strategy that includes social media promotion, backlinking, and more.
Can you produce videos in multiple languages?
Certainly! We have expertise in creating videos in various languages. If you have specific language preferences, please let us know, and we'll ensure that your video is accurately translated and localized to cater to your target audience.
Are you capable of traveling?
Absolutely! We have extensive experience and knowledge when it comes to traveling with all of our equipment to any destination worldwide.
Can videos effectively increase traffic to my website?
Videos can be a powerful tool to attract potential clients, customers, or target audiences. They are often considered one of the most impactful forms of marketing and can significantly contribute to generating conversions. Numerous marketing professionals advocate for the use of videos due to their ability to engage and captivate viewers. By incorporating videos on your website, you have the potential to drive more traffic as people are more likely to be drawn to visually appealing and interactive
Do I own the rights to the video we make?
Absolutely! Isn’t that why you pay us for it?
Where do you source music for the videos?
We advocate utilising music websites that are royalty free. These days, they are pretty excellent, and they enable everyone to save both time and, more significantly, a significant amount of money. On the other hand, if you have a lot of money and want something that is completely unique to you, we also have the proper individuals for that!
Get more info & pricing
Since we started Gumchak in 2020 we’ve had simple fixed pricing. Whether you’re a startup or an enterprise,
we’ve got an animated video production package that’s right for you. Fill out the form below and we’ll send a FREE info pack
with everything you need to know about our service, straight to your inbox.

“What we love most about animation is, it’s a team sport, and everything we do is about pure imagination.”
WHO WE SERVE
CORPORATE OFFICE
1st Floor, Jammi Building Old No 62, New 123 Royapettah High Road / VM Street – 2 Entry (Above Indian Bank), Near Grill Box, Mylapore, Chennai, Tamil Nadu 600004.
Corporate Video Production Agency in Chennai | Product Explainer Video Making in Chennai | Corporate Video Makers | Corporate Film Making | Product Video Making | Explainer Video Production | Animated Explainer Video | Training Video Production | 3D Animation Studio in Chennai | Motion Graphics Studio in Chennai | Social Media Video Maker | Best Video Making Agency in Chennai | Corporate Videos and Films | Business Videos | Company Profile Videos | Training Videos| Machine Videos| Staff Induction Videos| Safety Videos| Testimonials | Corporate Interviews| Motivational Videos | Product Demo Videos | Industrial Videos | Machine Videos | Corporate Events | HD Corporate Videos | 4K Corporate Videos | Ultra HD (4K) Corporate Interviews| Video Editing | Industrial Aerial Videos | Video Portfolios | 360 Degree Product Videos